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Friday, October 11, 2013

Corp. Identity



In this assignment, I wanted to incorporate my Chinese name into the project. After brainstorming, I decided to use my Chinese name as a brand for an Chinese seal company. By doing so, I created the 'products' of the business around my Chinese name. As a result, such consumer product ideas as a shopping bag and ink box with my Chinese name on them were created. For the logo and business card, I centered the design around my Chinese name and kept the whole design simple because I felt the atmosphere of the company was profession and simple. In designing this piece, I used sharpies pencils, and pens to create my logo and products. I hope you like it!

Elements:
-Line
-Shape/ Form
-Color
-Value
-Space/ Perspective

Principles:
-Pattern
-Rhythm/ Movement
-Proportion
-Balance
-Unity
-Emphasis


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